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American Freight
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Exec Bios


Management Team

Peter Corsa, Chief Executive Officer Home Furnishing Division at Franchise Group

In November 2022, Mr. Corsa was named Chief Executive Officer of the newly created Home Furnishing Division at Franchise Group which includes American Freight, Badcock Furniture, and Buddy’s Home Furnishings. Prior to Franchise Group, Mr. Corsa was President and COO for At Home Group, growing the company from $330 Million to over $2 Billion in sales resulting in a successful IPO in 2016. Previously, Mr. Corsa served as Vice President of KSL Resorts from 2011 to 2013, which operates luxury resorts throughout the United States. Before this, he served as Executive Vice President of Retail for Stuart Weitzman from 2006 – 2011. In addition, he served as Senior Director of Store Operations of GAP from 2004 to 2006, Senior Director of Loss Prevention for Old Navy from 2002 to 2003 and Director of Store Operations for Old Navy from 1999 to 2002.  Mr. Corsa received his MBA from St. Mary’s College of California and Bachelor’s degree from the University of California, Santa Barbara.


Jeffrey Seghi, Chief Financial Officer

Jeff has over 24 years of Accounting, Audit, & FP&A experience working for various consumer product and retail organizations. Additional work experience includes McGraw-Hill publishing, Express, Inc., and American Signature Furniture. Jeff began his career with PwC LLP’s audit practice in their Chicago office. He holds a Bachelor of Science degree in Accounting from Indiana University’s Kelley School of Business and is a licensed CPA.


Michael Gray, Chief Stores Officer

Mike has over 25 years’ experience in the retail industry. Prior experience includes senior leadership and executive level roles at Sears Hometown and Outlet Stores, OfficeMax, PetSmart, and Things Remembered. He has a Bachelor of Arts degree from The University of Akron.


Niel Meyer, Chief Information Officer

Niel is an innovative technology executive with 25 years of international experience in manufacturing & retail industries; a passion for enterprise architecture and a deep understanding of manufacturing, supply chain & retail business processes. Prior experience includes senior leadership and executive level roles at Express, Designer Brands and LafargeHolcim. He holds a Bachelors degree of Commerce from Nortwest University SA and a Bachelors degree of Accounting (Honors) from the University of South Africa. He completed the CIO Academy at the Saïd Business School, University of Oxford GB.


Norman McLeod, Chief Development Officer

Norman joined American Freight in December 2022 and is responsible for new store development, lease administration, and franchise sales and openings. Previously Norman held the same position with home furnishings retailer AtHome where he was a member of the executive management team that successfully took the company public in 2016. Prior roles include Vice President of Development and Real Estate for FedEx Office, and a variety of real estate related roles with increasing responsibility at YUM Brands. Norman received his Bachelor’s degree in Civil Engineering from Texas Tech University


Alissa Ahlman, Chief Merchandising Officer Home Furnishing Division at Franchise Group

Alissa Ahlman joined Franchise Group in December 2022 as Chief Merchandising Officer of the newly created Home Furnishing Division. In this role, Ms. Ahlman will oversee merchandising, planning, allocation, and supply chain for American Freight, Badcock Furniture, and Buddy’s Home Furnishings. Prior to Franchise Group, Ms. Ahlman was Chief Merchandising Officer and Chief Design Officer for At Home Group where she was a member of the executive management team that grew the company from $330 Million to over $2 Billion in sales resulting in a successful IPO in 2016. Before joining At Home, Ms. Ahlman was part of the Senior Leadership team at 99¢ Only Stores from 2005 to 2008, with various roles including Vice President of Planning & Allocation, and Divisional Merchandise Manager. Prior to this, Ms. Ahlman served as Director of Financial Planning & Analysis for Factory 2-U Stores from 2000 to 2004. Ms. Ahlman currently serves on the Board of Directors for Ollie’s Bargain Outlet, Inc.


Lauri Joffe Turjeman, EVP, Chief Marketing Officer

Lauri has over 12 years of experience in eCommerce and Information Technology. Prior experience includes leading IT, Marketing and eCommerce for Sears Hometown and Outlet Stores. She has a BA degree in Business Administration and an LLB degree in Law from The Interdisciplinary Center Herzliya. She has an MBA from The University of Chicago Booth School of Business.


Philip Etter, Chief People Officer

Philip has over 25 years’ experience in the Human Resources field. Prior experience includes Sears Hometown and Outlet Stores, Tweeter Home Entertainment Group and Macy’s/Federated Stores. He has a Bachelor of Arts degree in Communications from Texas A&M University.


Aaron Granger, General Counsel & Secretary

Aaron has over 25 years of practice as a lawyer with prior experience at Williams Lea, DHL Supply Chain, and as a partner with the Ice Miller law firm. He has a law degree from The Ohio State University Moritz College of Law and Bachelor of Arts degree from Ohio Wesleyan University.

Posted on October 04, 2022 at 01:46 PM
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