We may collect personally identifiable information ("PII") from you such as your name, email address, American Freight account username and password, mailing address, billing address, telephone number, mobile phone number, credit card number, birth day, and rewards number you voluntarily submit to us when you purchase items from us, sign up for one of our services or programs, or register with our Site. We may also collect PII from you if you subscribe to our email program, participate in sweepstakes, contests, and surveys, or in connection with content or suggestions you post on this Site. Please note that message and data fees may apply if you register for mobile alerts.
We may use your PII to: process and fulfill your order; deliver content, notify you of your order status; provide you with mobile alerts; prevent fraud and otherwise provide you with customer service; respond to your inquiries and requests; create an account and register you as a registered Site user; to send you information regarding this Site, as well as about our products, programs or services; customize your experience on this Site and on other American Freight Sites; or provide you with other services. We may also use the PII we collect from and about you for our business purposes, such as data analysis, audits, developing new products and services, operating and enhancing our Site, improving our services, personalizing your experiences, identifying usage trends and determining the effectiveness of our promotional campaigns.
We also collect certain information, including other categories of PII, about your use of the Site ("Usage-Information" - for example, interests, hobbies, lifestyle choices, groups with whom you are affiliated) from you when you visit this Site. Usage Information may be collected from you through cookies, pixel tags (also called web beacons or clear gifs), local shared objects, device ID, and other technologies (collectively, "Cookies"), which are small bits of information placed on your device (computer, tablet, smartphone) or web browser. We and our third party service providers also use these technologies to identify your IP address, browser type, domain name, and specific web pages through which you click. This information is collected automatically and utilized to help us look for trends to improve our Site and your interactive experience, Site operations, and fraud prevention. This technology also allows us to recognize you when you return to this Site and to provide you with a customized experience that we feel will be of value to you.
Most web browsers allow you to exercise control over certain Cookies by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable cookies, please note that you may not be able to take full advantage of a personalized experience on this Site and on other American Freight sites.
Some Site features may make use of your device attributes and settings that will allow our Site to determine your physical location. Such technologies may include IP address mapping, WiFi, GPS signals, cell tower positioning or other technologies. We use this information to enhance and personalize your experience and provide you with offers, products and services that may be of interest to you. For example, this Site may help you find your closest store or send you messages that may be of interest to you based on your current location. American Freight has no control over your device settings, but we do recommend enabling location services on your device so you can take advantage of the location based features and functionality offered by this Site.
We also may collect other information about you from third parties, including, demographic information (such as number of household members, age, and gender) and information about your purchase preferences. We use this information to customize your experience on our Site and on other American Freight family of business Sites, to provide you with the most relevant products, services and offers, to ensure the accuracy of our records, and to update your personal account information.