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Sears Outlet will become American Freight Appliance, Furniture, Mattress

Sears Outlet Rebranding

Sears Outlet will become American Freight – Appliance, Furniture, Mattress

Sears Outlet will be rebranding to American Freight Appliance, Furniture, Mattress! We’re bringing you the widest assortment of quality appliances, furniture and mattresses at the lowest possible price.

Questions You Might Have:

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    • What is American Freight?

    Since 1994, American Freight has been helping customers save money on quality furniture and mattresses. We buy direct from manufacturers and sell direct in warehouse style stores. By cutting out the middle man and keeping our overhead costs low, we can offer quality, new furniture and mattresses at the lowest prices. American Freight offers same day delivery on all in-stock items and flexible payment options.

    • Is Sears Outlet closing?

    No! The stores are thriving and will continue to operate, only with a brand new name and expanded product offerings. We’ll still offer our same vast appliance assortment but with the added benefit of an expanded furniture and mattress assortment at incredible prices.

    • Why is Sears Outlet rebranding to American Freight Appliance, Furniture, Mattress?

    For over 50 years Sears Outlet has been a market leader when it comes to quality, brand-name appliances at low prices. American Freight has enjoyed similar success in the furniture and mattress category. We’re combining that cumulative value under one roof to provide consumers a one-stop-shop for their favorite brands in appliances, furniture, and mattresses.

    • How will this impact me as a Sears Outlet customer?

    While you were always able to find a broad assortment of quality, take-it-home-today appliances, now you will also have access to brand name furniture and mattresses at low prices. You will also be able to get same-day delivery on all appliances, furniture and mattresses.* Meanwhile, customers can continue to experience fully trained, knowledgeable sales associates who can help you find the right product you need, along with the flexible payment option that works best for you.

    • When is the rebrand taking place?

    Sears Outlet will be rebranding over the course of April, leading up to a big grand re-opening celebration across all stores on April 23rd, 2020.

    • What do we sell?

    We sell what you’ll need to outfit your entire house with quality, name-brand items. Mattresses and furniture items come brand new direct from the manufacturer, keeping prices low. We also have a mix of new, out of carton and slightly imperfect name-brand appliances. These imperfect appliances all pass a stringent and thorough testing and certification process before being sold in our stores. In addition, most carry the same manufacturer's warranties as new, in-box items.

    • What are we changing?

    The primary difference between what you experience at Sears Outlet now and what you will experience at American Freight Appliance, Furniture, Mattress is the deep value spread across an even more diverse array of merchandise. In addition, the in-store environment will more closely resemble the existing American Freight stores. This enables us to keep overhead costs down so we can offer quality products at the lowest prices possible.

    • Can I still shop online?

    Yes, you can still shop online for brand-name appliances, as well as furniture and mattresses. You can buy online and have products shipped to your home, in addition to being able to pick up in stores. After April 23rd our domain will be www.americanfreight.com

    • Where are our stores?

    By combining nearly 130 Sears Outlet stores with the more than 170 American Freight locations across North America, you will be able to get access to our unparalleled depth of merchandise and value in roughly 300 stores.

    • Is Sears Outlet part of Sears?

    No. Both Sears Outlet and the new American Freight Appliance, Furniture, Mattress are completely separate entities from Sears and Sears' parent company TransformCo. In fact, starting in late April, we will no longer use the Sears Outlet name and it will be removed entirely from all of our materials and business operations.


* *We offer same day delivery for all in-stock items. Some restrictions and limitations apply. See store associate for details.